Google just announced that Adobe Flash will be built in Chrome 5, Google's homemade browser, natively.
At first glance, it could appear as a victory and the confirmation of Flash ubiquitous future.
However I think this is the high price paid by Adobe after being set aside by Apple in iPhones & iPads.
They have lost part of their autonomy, to survive Apple's slaughter. They had little choice.
Many websites have started restructuring their services without Flash. Thanks to Apple's stance, Google has been able to impose its conditions: integrate Flash plug-in deep into Chrome, which means taking control over it.
But this is also a high price paid by Apple for competing with Google on smartphones and future tablets.
The crisis burst into flammes when Apple rejected Google Voice application for iPhone.
Google was more on Apple's side at first, promoting HTML5, CSS, SVG & Javascript as a built-in replacement of Adobe Flash.
My analysis is that Google firmly believes that web standards built into the browser are the right solution (without Flash - I agree).
However they have with Flash a fantastic opportunity to boost their competitive advantages over iPhones & iPads.
In the meantime, this puts Apple in a difficult situation...
I look forward to seeing Apple's counter-attack, what a great suspens!!
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